As a result of women’s move into the workplace, millions of men were made redundant. This was exacerbated by the long recession that began in 2008, which hit men much harder than women. And once the recession was finally over, it was overwhelmingly the ambitious women created in the universities of the late 20th and early 21st centuries who commandeered the new jobs.
A real factor that accelerated the process even further was a certain “jobs for the girls” mentality among the women who were now making the decisions in boardrooms and personnel departments. Women tended to give preference to female candidates over male ones, to an extent irrespective of merit. This was partly down to the ubiquitous pro-female messages throughout society that lauded females as models of excellence; it was almost taken for granted that a woman would do a particular task better than a man. It was also partly out of gender solidarity: a sense that this was women’s great historical opportunity and they should stand together.
“I’m in charge of this department now — you’re fired, squirt!”
Redundant, demoted, out of fashion, less competitive than women and having to appeal to a mostly female audience for poor status jobs, men found the jobs market increasingly difficult. Millions simply gave up. With women dominating the workplace, someone had to look after the home and the children, and this role increasingly fell to the male.
For the first time in history, most men were stuck at home while women worked. The tables had been turned. Women were the breadwinners, men the homemakers.