Now that they were in charge, women were no longer prepared to be decorated like dolls in lace and satin. Instead, the increasingly disempowered male found himself having to pretty up to meet his woman’s expectations. The new alpha female liked her male to look appealing in a dress, but what men and boys wore underneath their dresses was no less important. Luscious lingerie became an exclusively male market, and adverts such as these became commonplace.
Being forced to wear such clothes and having to defer to women was a terrible humiliation for the male sex. The male was slowly being transformed into a sexual object, much as the female had been in the previous era. It was a form of oppression, and no more fair than men’s oppression of women had been. Many voices were raised against it. But they did not stop the new tide of history.
The male social role was overwhelmingly to stay at home and do housework for his woman. But he also became an object of female fantasy, a passive and prettily-packaged recipient of female sexuality.
All images from xdress.com